If you don’t yet have a logo for your company, you should strongly
consider getting one. This is by far one of the most successful ways
to get your company remembered. Large companies spend millions of dollars
on logo identity, and for a very good reason. Logos are effective. With
only a glance they are instantly recognized. And quite frankly, the
oldest way of identifying a business is still the best.
Before many people could read, symbols or pictures were used by businesses
to identify themselves. And, even as far as we have come with technology
and the information age, symbols are still the most powerful means of
establishing identity. Just look at your desktop screen. When you want
to find a program, like the rest of us, you look for the icon not the
words in the label beneath it. And, think of how much easier it is to
find programs, in your drop down menus that have a company branding
next to it. Visual cues are used more than any other stimuli for recall.
Reading is a complicated task that we take for granted. It is mind-boggling
when you think of all the processes involved to read the words on this
page. Now just think of all the words your prospects are going to read
in a day. Do you care to gamble that they are going to remember your
company with words alone? You will greatly increase your recognition
by providing a simple but powerful symbol to associate your company
with. Even most pre-school children can rattle off corporation after
corporation with simply a glimpse of their logo.
You do not need a huge budget to develop your logo identity. In fact,
it is one of the most cost-effective marketing tools you can use. You
do not need to be extravagant. A simple but distinctive logo is much
more powerful than one that is busy and complicated. Think of how basic
these companies’ distinguishable logos are; Disney, Pepsi, CBS, the
list goes on and on. They’ve spent millions of dollars in research and
come to the conclusion that simple is best. Do what they do and keep
it simple. There are many good companies experienced at logo design
that are very affordable. We suggest using minergrafx.
Owner Brad Miner is one of the best in the business at logo and graphic
design. He custom designs a quality logo from scratch or develops one
from an idea you already have at a very fair price.
Make sure your logo is discernible from your competitors’. If you have
a color or colors that are already associated with your marketing efforts
incorporate these into your logo. If you haven’t yet done this then
chose a color for all you’re marketing. This will help tie your all
your marketing efforts together with your logo. Once again, keep your
logo simple, make it powerful and it will be effective. So what are
you waiting for? Get your logo! And get the recognition you deserve!
Grayling provides marketing advice and copy writing for those wanting
to succeed at business.
Visit http://www.yourbizwiz.com
for more FREE advice and for all your e-commerce solutions!
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Grayling Lathrop is YourBizWiz!
Email him for FREE advice here:
or call him at (517) 447-4080.
