On the Internet, just like in the real world, when you interact with
customers your sales increase. One of the great things about a well
designed site is that you can interact with hundreds, thousands, or
even tens of thousands of people at the same time in many different
ways. And, this can be automated, for the most part with infobots and
auto-responders to provide instant response with the appearance of personalized
attention. Let’s look at what can be done to make your site interactive
and how and why each will benefit your site.
One obvious reason for having a dynamic "interactive" site is that
they are much more interesting than a static site. Therefore visitors
tend to stay around longer. The longer they stay around the more familiar
they become with you and your company. People must be comfortable with
your company before they will buy from you. Additionally, when a surfer
finds an interesting site they are more likely to tell a friend thus
increasing your traffic. Making it easy for them to pass on your URL
with a Tell a friend about
this Site link or form adds to your sites interactivity. A plus
being that since a "friend" is passing the information on about your
site it helps to build your credibility. Credibility translates into
more sales!
People who are surfing on the Internet are looking for information.
You should provide plenty of free useful content that can be retrieved
in a variety of formats. For example: a free downloadable report, this
should contain plenty of links back to areas in your site with additional
related and helpful information. Mailto links and fill in forms should
abound on your site, so visitors can immediately have additional information
sent to them. These could be for sales promotions, events, special offers,
or a newsletter. All handled by infobots and auto-responders to the
delight of the visitor who receives their reply in 2 minutes or less.
(Example: Only those using this link will receive these little known but highly
successful insiders secrets. With another link you can offer to answer
questions or give advice, the difference here is that you need to take
the time to personally respond to this type of mail. Customers LOVE
it!
Use these opportunities to piggyback other sales messages and or an
offer to receive your newsletter in all responses. And remember to include
a good signature line as well. If you haven’t developed one yet, see:
Extra Sales with a Signature Line in our
archives.
Use a fill-in (form field) box instead of or in addition to a mailto
link when offering your newsletter or other material. Form field boxes
have a much higher response than mailto links. Place this on your home
page and repeat it throughout your site.
Contests are a great way to drive people to your site and to keep them
coming back. Many people love to play contests and the interactive nature
really gets them involved with your website. To keep your traffic focussed
make sure your contest is related to the subject of your website. Make
it fun and be creative, but don’t make it too complicated. It should
be simple to play, and the rules should be easy to understand.
Bulletin/Discussion boards are a great way to get people really involved
with your site and on a regular basis. Allowing them to post questions
or comments and interact with you and others gives them a sense of community
and helps to establish rapport. Encourage them to invite their
friends and associates to join in and contribute. Let them know that
the forum is their community and encourage them to give feedback, and
help to decide what is most important in the way of focus, content,
tools, topics etc. You will need to check the board frequently (at the
very least daily) to moderate and respond. There is nothing wrong with
having a few friends post questions or opinions at first, just to "get
the ball rolling."
Offer to give FREE advice once or twice a week or even daily via your
site’s online chatroom. Simply advertise, on your site and elsewhere,
the topic(s) you will be discussing and the time(s) you will be giving
away your valuable advice for FREE!
Ask visitors their opinion. People love to "put their two cents in."
Give them the opportunity by asking them what they think of your articles,
products, services, or anything relative. (Tip: Post those really great
responses you get.) Ask them to offer suggestions on how you can improve
the site, or what they would like to see added to make the site more
valuable or useful to them.
Buying is an emotional response. People have to be able to feel that
they will benefit from purchasing your product or service. Get people
involved in your site and bring them into your world. Show them how
your product or service will benefit them. Get them to visualize how
their life will improve once they have bought from you.
This may all seem a little overwhelming but the fact of the matter
remains. The key to a website that sells is interaction. Add these elements
and functions to your site to drive sales through the roof! Get YOUR
SHARE of the BILLIONS of DOLLARS being made on the
Internet NOW! Have our team of professionals, custom design a
package with all these functions and we’ll throw in a year of FREE
WEB HOSTING and more! Get a from me personally.
Grayling provides marketing advice and copy writing for those wanting
to succeed at business.
Visit http://www.yourbizwiz.com
for more FREE advice and for all your e-commerce solutions!
YourBizWiz.com provides FAST Low-Cost Hosting and is committed
to your Online Success.
Grayling Lathrop is YourBizWiz!
Email him for FREE advice here:
or call him at (517) 447-4080.
