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HOW THE INTERNET IS CHANGING MLM
MLM has always required its workers to be bold and aggressive. Let's
face it. Unless you were willing to approach George at work and Aunt Nellie
at the bridge club with your sales pitch, your retail sales and downline
development were never going to go anywhere. More than a few people have
gotten into MLM, realized that their shyness level was higher than they
thought, and quietly gave up. Months later they were haunted by a garage
still full of product.
All that is changing thanks to the Internet. You can now be a runaway
success in the MLM of your choice without ever even telling your friends,
family, or neighbors. I can already hear the MLM old-timers groaning.
"Why that attitude is against everything we've ever been taught. Shrinking
violets have no place in network marketing!"
Think again. Remember the teenage nerd who couldn't get a date because
he always had his nose stuck in a computer? Today that 25 year-old is
president of his own million dollar software firm. Doing business in the
new Internet order doesn't require the same talents that the business
world used to demand. Keep your head stuck in a monitor and never mind
the doorbell. Thanks to the miracle of e-mail, anyone, without leaving
their easy chair, can communicate with hundreds, thousands, even millions
of others with the click of a key.
E-mail can be tightly targeted, only connecting you with others who share
your interest. There are no frightening long distance bills, hours licking
rolls of 32 cent stamps, or driving across town to knock on doors. E-mail
is cheap, it's effective, it's open equally to everyone, and it's making
huge waves in MLM.
E-mail not only gives you and your downline a powerful and inexpensive
tool for prospecting, it also provides for unprecedented sponsor support.
By connecting your down-line to a list server (a large e-mail mailing
list), can supply your distributors each day with state-of-the-art sales
letters. All they have to do is re-mail the letters to expand sales and
membership. For the distributor, it is a simple process of re-addressing
the letter with her own mailing list addresses (a three second operation),
and instantly sending them out. As responses come back, the distributor
can immediately reply.
No doubt, it is a method that many other MLM complanies will begin to
use to expand at a much faster rate.
I'm hearing from people who tell me that they hated telemarketing and
opportunity meetings, but are really excited by the Internet method. These
techniques are really revolutionizing prospecting.
Days, weeks, even months are shaved off the recruitment process. Hundreds
of members can be brought in within weeks. But wait! How do you handle
all these new members? Very simply... to train new distributors, you direct
them to your web site where new recruits learn how to use the e-mail method
and where to get a listserver. At your web site they can download the
latest sales letters and get all the necessary information about the products.
You can even let them "copy" your web site, so they can immediately
have a web presence to get started immediately! They only need to change
the contact information on their new pages.
With each new generation of new media, there are those who first discover
that media's special characteristics. These initial discoverers get rich,
often becoming the wealthiest women and men of their era. MLM e-mail marketing
is capitalizing on the very personal, equality-for-all nature of the Internet.
It doesn't matter whether you are the President of General Motors or a
janitor in Yuma, Arizona. The Net is free, it's powerful, and your success
in making it work is only limited by your creativity and your desire to
do what ever it takes to make it big.
Will the Internet always be this way? Early indications are that it might.
Because of the almost chaotic way that the Internet is put together--functioning
like a huge electronic nervous system that defies explanation--it could
be a long time before anyone begins to monopolize it. This is a golden
era for the individual with ambition. Never before have we seen a powerful
new mass media, open to all, and virtually free.
The beauty of multi-level marketing is how it combines individual people
into massive distribution networks. By joining hands, millions of individual
distributors can go toe to toe with the Walmarts of the world. It used
to be that the little guys were stopped dead by their inability to communicate
quickly to large organizations.
E-mail and the Internet have changed that. The janitor in Yuma now CAN
pass information back and forth over a huge network consisting of thousands
of associates, merely by dialing his modem into the local Internet provider.
His access to large stores of cash and transportation are no longer an
issue. His only limitations are his creativity and desire to make it happen.
Given this new paradigm of Internet operation, MLM is changing rapidly.
Gone are the days when you had to hound an uninterested neighbor into
attending an uneasy party in your living room. Today's e-mail MLMer is
busy creating virtual communities of super-charged believers. Network
marketing, once looked down upon by many traditional business people,
is now turning out to be the organizational structure of choice on the
Internet. The independence and freedom of MLM distribution networks fit
hand-in-glove with what the Internet does best.
Grayling provides marketing advice and copy writing for those wanting
to succeed at business.
Visit http://www.yourbizwiz.com
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Grayling Lathrop is YourBizWiz!
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