Get Free Publicity
Some of the best advertising you can get is FREE. You can't buy it
for any price. It's FREE media publicity. Get media coverage when you
follow these simple guidelines. The other day a woman told me, "I don't
think you can get on media unless you know somebody." Nothing could
be further from the truth. Radio, TV, newspapers, magazines, newsletters,
tabloids--all need a steady stream of good stories to present to their
readers, listeners, and viewers. If the interesting, informative, funny
stories suddenly dried up, media would be forced to go out of business.
You can get media coverage when you supply media managers with the
stories they need. What is there about your business that would interest
your local TV news director or newspaper reporter?
Perhaps you're a real success story that other people would want to
copy. Maybe you've uncovered a time or money saving tip. Is your business
involved in a public controversy or community improvement project? TV
loves visually exciting events. Stage an event and make a call to the
news room.
Bottom Line: Make a media person's job easier, and you will get free
media coverage.
Write Money-Making Sales Letters
Sales letters are one of the most effective forms of direct marketing.
Many people are using email sales letters to reach their customer list.
Here are some tried-and-true formulas that always get the customer's
attention.
Tell a story. Letters have long been a very personal form of communication.
Starting your sales letter with a story hooks the reader.
Ask a question. The reader answers your question in her mind. She gets
mentally involved in your offer. You're on your way!
Point out a problem. This is an advertising classic. Tell the reader
about a problem he has. Make the problem seem worse than he realized.
Of course, you are ready to sell him the solution to his problem.
Offer something FREE. People love a free sample of your product or
service. It gets them hooked on you so that they come back to buy again
and again. (Call or write me and ask for my free special report on marketing!)
Most sales letters have a response rate of 1% to 3%--although I have
seen some get as high as 30% response. Still, this is a much better
response rate than you get from most other types of advertising.
Try writing your own sales letter using one of the formulas above.
Win With Client-Centered Marketing
Advertising that doesn't work almost always has one thing in common.
It's not client-centered. Here is a quick tip that will dramatically
increase your sales.
"Client-centered" means marketing from the viewpoint of the customer.
Your marketing has to speak to the concernsof the person you're trying
to interest.
What are customers interested in? They want to know what your product
or service will do for them. Will it save them time, make them money,
make them happier, less stressed, more attractive, more powerful or
popular? Decide on one or two key benefits your product or service will
give to a customer. Then hit that benefit over and over again in your
advertising.
Make sure you link the features of your product or service to the benefits
that they will bring. Don't just tell your customer about the Gizmo
200's special chrome fenders, let him know how those chrome fenders
will improve his life.
Even if the connection between features and benefits seems obvious
to you, don't expect the prospect to figure it out for himself. Stress,
stress, stress the benefits of using what you're selling.
Grayling provides marketing advice and copy writing for those wanting
to succeed at business.
Visit http://www.yourbizwiz.com
for more FREE advice and for all your e-commerce solutions!
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Grayling Lathrop is YourBizWiz!
Email him for FREE advice here:
or call him at (517) 447-4080.
