Here Comes Cable TV!
Look out! Here comes the biggest change in media history. Cable TV
is switching to new digital technology. Within a year, cable TV systems
in major cities will be offering 100 channels. In two years cable systems
will jump to 500 channels!
What will this mean for small and home-based businesses wanting to
advertise on TV? They'll be able to do it, advertise as much as they
want, at unheard of low prices.
When asked who would be on TV next year, one media expert replied,
"Everybody!" Watch for small bedroom TV studios to start popping up
everywhere. People will be producing TV shows and commercials with some
of the small, cheap cameras and editors now available.
One man asked me if there would be a place for Multi-Level-Marketing
in cable TV's future. You bet. I would imagine that major network marketing
groups will have their own channels, complete with commercials, information,
and seminars for their downline folks.
Do you have a specialty that would make a good cable show?
Keep your ears to the ground for cable TV changes happening in your
community. TV will no longer be only for the big boys with deep pockets,
but for all of us to use, profit, and enjoy.
Get Free Radio Publicity
Radio is one of the small business person's best marketing buys. It's
inexpensive, it allows you to carefully target your customers, and it's
big time media.
But did you know that you can get on radio for FREE? Your local radio
stations have to generate a non-stop flow of information and entertainment
24 hours a day, 365 days a year. Radio never closes and never rests.
That's great news for you.
If you can supply your favorite DJ, newsperson, or talk show host with
interesting or helpful information--you get on the air for free.
If you can call a popular morning show and tell them a funny joke--you
get on the air for free.
If you can drop by the studios with a hot box of donuts, and feed their
underpaid mouths with free food--you get on the air for free.
Radio people have big egos (and they won't mind you saying that either).
Compliment them on their work. Tell them how much you like their radio
station. Fans get on the air for free.
If at first you don't succeed, try again with different stations and
personnel. I was a radio DJ for many years--and believe me, this works!
Design Great Brochures
Just about every kind of business uses brochures. Brochures say to
the world that you are in business and serious about what you're doing.
In some fields, the brochure is a door opener. Clients won't even consider
doing business unless you first present them with your brochure.
Brochures can also be excellent selling tools and a great way to give
your customers more information. Here is a simple way to logically structure
your brochure so that it works well.
The standard and most common brochure is the six-panel design. Get
it by folding a standard sheet of paper three times. People will look
at the front panel first, then read the back panel, then thumb through
the inside panels.
Use the front panel to announce the name of your company along with
a very brief idea of what you do. Use the back panel to urge the customer
to contact you--provide phone numbers, address, and hours of operation.
The inside panels can explain in more detail the features and benefits
of your product or service.
Your neighborhood copy shop can print and fold brochures cheaply. Ask
for samples of their work before you buy.
