Write Classified Ads That Work
People who own small businesses are always looking for an effective
and inexpensive way to advertise. Classified ads are a favorite. Here
are some ways to make sure your classified ads are a money-making
success.
Target your prospects. Put your ads in a publication that reaches
the kinds of people who buy your product or service. Interest home
owners with a classified ad in the daily newspaper.
Trying to reach professionals in a specific industry? Place an ad
in their industry trade magazine or newspaper. Readers decide whether
or not to consider your classified ad by running their eyes across
your first two or three words. Make sure those first words clearly
communicate what your product or service is. Then sell the reader
on the benefitsthey will get. Urge readers to buy...today!
Be a Talk Radio Guest
Here's one of the best ways to get great free advertising. Take a
few minutes of your day to be a guest expert on a talk radio show.
"Expert? Me?" If you are in business, you certainly know something
that other people would also like to know. It's talk radio's job to
help you share your knowledge with thousands of listeners.
Talk radio has become a major force in big media. There are now well
over 1000 full-time talk stations. In the US alone, there are almost
5000 talk show hosts looking for guests like you. To get on a talk
show, simply write a letter or place a phone call to a talk show host
or their producer. Explain what kind of information you can share
with their listeners and why they will be interested.
Don't worry about how you will sound on the air. It's the talk show
host's job to help you sound like a pro.
How to Market on the Internet
Small business people often ask me how they can advertise their business
on the Net. Internet marketing is extremely inexpensive and open to
anyone with a computer and on-line access.
Here are a few of the Internet marketing options that people ask
about most. Internet Malls are on-line locations that group together
a number of pages by different businesses. I-Malls don't automatically
bring people to your site. Like any other type of media, their reader
traffic depends largely on how much they advertise.
Bulk E-Mail gives you the advantages of direct mail without the high
costs of postage. Watch out, though. Unsolicited E-mail is controversial
and unwelcome with many buyers.
Your own Web Page can work like a brochure or store front in cyberspace.
But you must publicize it!
